Shandong Soy Bean Process Food (Group) Co., Ltd (“the Company”) is located at Lingxian Economic Development Zone in Dezhou city within Shandong Province, PRC. The Company designs, develops, manufactures and sells soybean products and has established a well-known brand called Soya House (“Dougongfang”).
The Company has a total registered capital of RMB 54.1 million and is a subsidiary of Yidou Pte. Ltd., incorporated in Singapore. The Company is one of China’s TOP 20 famous enterprises in soy industry and it is the first to be accredited and awarded ISO9001:2000 (Quality Management System Certification), ISO14001:2004 (Environmental Management System Certificate) and HACCP (Food Safety Management Certification).
The Company occupies an area of 50 Acres, covered by a large scale of trees and gardens. The plant is equipped with advanced facilities and more than ten advanced production lines. The Company has adopted modern Bio-engineering technology and advanced soybean extraction technology from abroad and has developed more than 200 types of soy protein health foods sub-divided into 8 categories.
Among these products, its innovative soybean drinks are well-received by the consumers due to the absence of similar products in the market. In addition, its traditional tofu (Beancurd)products such as North tofu, lactones tofu, shredded tofu, bean curd sheets and dried bean curd are also well-liked by the consumers.
The Company is customer-oriented. It provides fresh and high quality products and renders high level of customer services; The Company, which is also product-oriented, has continuously designs and develops new innovative products to meet any changes in consumers’ preferences.
The Company actively creates a cozy and comfortable living and working environment for its employee and its corporate culture is to cherish every employee and deem them as an important member in a big family.
The Company has a strong sense of social responsibility and wants to make contributions back to the society. It believes that it owes its success to the supports from all governmental organizations as well as the society. Hence, the Company is active in numerous donation drives and charity activities for the disadvantaged and less fortunate people in the society.
The Company has a unique marketing and selling strategy which combines traditional sale strategy (sales through distributors) and the modern franchising concept. With this strategy, it has contracted with more than 200 excellent distributors/customers and plans to open up to 500 franchise/proprietary outlets by end of 2007. It aims to position “Soya House” as the No.1 Brand in China and subsequently venture into overseas markets so to achieve a vision of:
“To Create a Centennial Soya House; To Provide Daily Health for Everyone”
